Whenever customers walk into a shop or take a look at your products online, the first thing they notice is how it looks. Think of it like a guy seeing a beautiful girl for the first time. If your product doesn’t make an excellent first impression, you are likely to lose the customer. That’s why packaging is so crucial in your CBD business. But this isn’t the only reason.
1. Shows the experience you want to create
Cannabis packaging isn’t about good looks alone. If you already know who your primary target market is, their needs, and the experience they want from stash, you can incorporate this in your packaging to help attract the customer. So, think of your unique selling proposition and the solution you want to solve for your customers. If yours is a luxury product, then your packaging needs to be elevated in your customers eyes.
2. Make it informative
Don’t focus on the looks and forget to give information they needed when deciding whether to buy this type of stash over another. Instead, always balance between aesthetics and information. Your packaging should include basic information, especially if you deal with medical marijuana. Also, check your state’s guidelines so you know the information you must include in your package.
3. Protect your product
Besides appearance and function, you must make sure your cannabis packaging is functional. If the product isn’t adequately protected, how appealing the product is or the information provided doesn’t matter. Make sure your package is properly sealed, child-safe, and one that shows if the stash was tampered with. Lastly, ensure the material is sturdy enough to protect the stash.
How you package your product plays a vital role in building your brand. Ensure you use opaque packaging if your state allows edibles and infused beverages.
